For a solo artist or duo getting the front desk off their phone.
Start free trialFor large salons that never want to think about limits.
Start free trialEvery plan includes the 5-star review engine. Sammy texts a review request after each visit, timed while the experience is still fresh — the moment a customer is most likely to respond. 5-star ratings are funnelled straight to your Google Business Profile; anything less reaches you privately instead of going public. Your rating climbs on autopilot. How the review engine works
- Unlimited appointments
- 24/7 online booking with your branding
- Smart calendar fill that packs your day
- Automated SMS + email reminders
- Automated 5-star review requests
- Staff scheduling, gift cards & campaigns
- Reports & insights
- Free listing in the Sammy salon directory
- A basic website, built and hosted free
Setup is free on every plan — we move your clients, services and calendar over for you.
Optional. Pick the tier that matches how much your phone rings, and pay only for what it answers.
Extra minutes beyond your tier are $0.25 to $0.35 each. Set a monthly spend cap when you turn it on, and we alert you before you reach it, so the bill never surprises you.
Ongoing content, technical fixes and optimization on top of your free site, so you climb search results for things like “nails near me”.
We set up and run your ads. Ad spend goes straight to Google, not us.
Customers who find you through the Sammy directory are free. No commission, no percentage, no per-booking fee, for as long as you're with Sammy. Your money is your money.
Pricing questions, answered
What does Sammy Booking cost?+
Plans are sized by team, and every one includes unlimited appointments and the full feature set: Solo is $29 a month for 1 to 2 staff, Team is $69 for up to 5, Salon is $119 for up to 10, and Studio is $179 for unlimited staff. Setup is free, and the 5-star review engine and a basic website are included on every plan. The AI receptionist is an optional add-on, and managed SEO and Google Ads management are flat monthly add-ons if you want our team running them for you.
What counts as a staff member?+
Anyone on your team who gets their own column on the calendar — nail techs, stylists, therapists, and you if you take clients yourself. Front-desk-only staff who never take appointments don't count.
What happens if my team grows?+
Switch plans any time from your dashboard's billing page — your price only ever changes when your team size does, never because you had a good month. And since every plan already includes the full feature set, there's nothing new to unlock as you grow.
Is there a contract or a commission?+
Neither. Plans are month to month, and there are no per-booking fees or percentages tied to your revenue anywhere on Sammy. Customers who find you through the Sammy directory are free, for as long as you're with us. Your money is your money.
How much is the AI receptionist?+
It's optional and billed in tiers based on how many minutes it spends on the phone each month: Starter is $29 a month for about 300 answered minutes, Growth is $79 for about 800, and Busy is $149 for about 1,800. Extra minutes beyond your tier are $0.25 to $0.35 each, and you set a monthly spend cap so you always know your ceiling.
Is setup really free?+
Yes, on every plan. We move your clients, services and calendar over for you, so you're not spending a weekend re-typing your menu.